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Job Description: Digital Advertising Specialist

We are seeking an experienced Digital Advertising Specialist. The ideal candidate will be knowledgeable in creating, managing, and optimizing campaigns on Google and Meta platforms. This role requires a data-driven approach to drive growth and engagement with our target audience.

 

Responsibilities:

- Manage and optimize digital advertising campaigns on Google and Meta platforms
- Create and implement effective strategies to improve performance metrics such as click-through-rate (CTR), conversion rate, and cost-per-acquisition (CPA)
- Conduct k
eyword research and develop ad copy for ads
- Create and manage campaigns across various ad formats (search, display, video)
- Monitor and analyze campaign data to adjust bids, targeting, and budget allocations
- Generate and present reports on campaign performance to the team and clients
- Stay up to date with industry tren
ds and algorithm updates

Requirements:

  • Proven experience in managing and optimizing campaigns on Google and Meta platforms

  • Experience with keyword research, ad copy creation, and campaign optimization

  • Knowledge of campaign tracking and measurement tools such as Google Analytics

  • Strong analytical skills and ability to interpret data to make informed decisions

  • Excellent communication and presentation skills

  • Ability to work independently and as part of a team

  • High level of attention to detail and organization

  • Bachelor's degree in Marketing, Advertising, or a related field (preferred)

  • Experience in digital advertising for online education programs in the GCC and South Asian Countries


If you have the experience and skills required for this position, please submit your proposal, including your resume and portfolio.

 

Please add info@codeschool.pk to your safe senders list as we will be communicating through this address throughout the interview process.

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